Phase 001
WELCOME TO THE PRESSURE.
Built for disciplined athletes. Not for everyone.
Current signal
PRESSURE IS THE STANDARD. Heavyweight fleece. Washed black finish. Built for isolation and repeat work.Launch Status
VIEW ONLY UNTIL THE WINDOW OPENS.
Wave 1 and Wave 2 apparel reservations open August 28 at 6:00 PM ET. Wave 3 fragrances launch September 19 at 12:00 AM ET.
Wave 1 and Wave 2 apparel preorders open August 28, 2026 at 6:00 PM ET.
Phase 001
THE FIRST UNIFORM ARRIVES AS ARTIFACT.
StarFall Hoodie
450 GSM washed fleece. Oversized silhouette. Preorders open August 28 at 6:00 PM ET and close September 18. Please allow 4-5 weeks for production and fulfillment.
Open Artifact
StarFall Sweatpants
Controlled volume. Washed black fleece. Preorders open August 28 at 6:00 PM ET and close September 18. Please allow 4-5 weeks for production and fulfillment.
Open ArtifactWave II — Heavyweight Essentials
THE NEXT TRANSMISSION IN PHASE 001.
300 GSM
The Origin Heavyweight Tee — Black
Boxy oversized 300 GSM cotton. Black colorway. Please allow 4-5 weeks for production and fulfillment.
$60 | 1 of 50
300 GSM
The Origin Heavyweight Tee — Off-White
Boxy oversized 300 GSM cotton. Off-White colorway. Please allow 4-5 weeks for production and fulfillment.
$60 | 1 of 50Wave III — Fragrance System
THE FINAL SIGNAL IN PHASE 001.
Wave III
Rage U Cologne
The Rage Cologne 01 - 1 of 30
The Calm Cologne 02 - 1 of 30
Built to Complete the System.
The Rage and The Calm complete the final transmission of Phase 001.
The Rage
Spicy • Sweet • Warm
30 mL / 1.0 fl oz.
The Calm
Lychee • Sweet • Fresh
30 mL / 1.0 fl oz.
30 bottles of each.
Made to order.
Wave 3 launches September 19, 2026 at 12:00 AM ET.
Please allow approximately 4-5 weeks for production and fulfillment.
Orders begin shipping in early November 2026.
U.S. shipping only.
If your order includes apparel and fragrance, all items will ship together.
Fragrance shipping is currently available only within eligible United States destinations.
Await Further Instructions.Phase Progression
EACH PHASE CONCLUDES. THE NEXT BEGINS WHEN THE TIME IS RIGHT.
Nothing is rushed. Nothing overlaps. Every phase has its moment before the next signal is given.
The Signal
Wave I — The First Transmission: StarFall Hoodie + StarFall Sweatpants
Wave II — Heavyweight Essentials: The Origin Heavyweight Tee — Black + The Origin Heavyweight Tee — Off-White
Wave III — Fragrance System: The Rage + The Calm
The Signal begins with the first transmission. Each wave follows its assigned signal.
Phase Active
The Uniform
Awaiting Next Signal
The Standard
Awaiting Next Signal
The Movement
Awaiting Next Signal
The Crown
Awaiting Next Signal
The Convergence
Awaiting Next Signal
Brand Statement
RAGE U IS NOT MOTIVATION. IT IS DISCIPLINE, PRESSURE, AND THE STANDARD YOU HOLD WHEN NOBODY IS WATCHING.
Featured Products
BUILT LIKE EQUIPMENT. WORN LIKE A SIGNAL.
Artifact-level presentation. Minimal text. Texture, weight, and atmosphere first.
Heavyweight
StarFall Hoodie
Oversized washed fleece. Built heavy. Please allow 4-5 weeks for production and fulfillment.
Limited Run
StarFall Sweatpants
Washed black fleece. Controlled volume. Please allow 4-5 weeks for production and fulfillment.
First Scent
Rage U Cologne
The Rage Cologne 01 - 1 of 30
The Calm Cologne 02 - 1 of 30
Wave 3 Launches Sep 19
List Access
GET ACCESS BEFORE PHASE 001.
Phase 001 will not wait.